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Getting Your Marketing To Reach Critical Mass

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Getting Your Marketing To Reach Critical Mass

Author : Dr Dennis Regling

Submitted : 2013-12-03 16:58:50    Word Count : 455    Popularity:   Not Rated

Tags:   magic marketing, magician marketing, more gigs, book more shows, market your business, Dennis Regling

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So what's "Critical Mass"? I divide my marketing into three sections; Before the Show, During the Show & After the Show. It sounds pretty simpleand basic. It is. But this is the perfect template/model for your entertainment business!

"Before the Show" covers everything you do to get the gig. This covers advertising, web-sites, marketing, mailings, on & on. This is certainly the most expensive of the three parts. Especially if you are early on in your career. You will absolutely HAVE TO spend some money to get folks to notice and find you.

Here is a great analogy of a jet plane for this step. Did you know that a jet plane uses 70% of its fuel during the take-off procedure? The rest of the flight is basically coasting and staying on course. We have to do the same thing. When you are new to any business, you will have to spend some money and time to get it airborne.

Too often I get emails from newbies expecting "instant results" and that's just not going to happen without exertion.

"During the Show" covers all of the things you do to extract as much money/profit from each gig. Things like back-of-the-room sales, packages, up-selling, joint ventures, etc. This is gravy. Once someone opens themselves up to do business with you in the first place, they are wide open for other things you have to offer to make it even better.

This is a service you should and must provide!

"After the Show" is what we do to reach what I call, "Critical Mass". This is where the business is fun AND easy.

This is where we keep in contact with our past clients to not only re-book them, but to get them to refer us to their friends, colleagues and family. This is the gravy train I've been on for years now. If I never did another bit of lead generation advertising again, I would still have a steady stream of shows because of my database marketing system and referral generating programs. This is where we all want to be! It just doesn't get any easier than to run this way. There's little to no selling needed to re-book someone or book a referral. This is Critical Mass!

What I recommend and do personally is break your business efforts into these three parts, Before the Show, During the Show and After the Show. Which one needs work? Which area are you relying too much on? What are you doing to create Critical Mass? This is the point at which you have such a steady stream of repeat bookings and referrals that you could literally cut-off the other two steps. That, my friend, is a worthy goal!!!

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Dennis Regling has written many marketing books and articles for entertainers. Dennis has helped hundreds of magicians, clowns, balloon artists and other entertainers build their business and improve their craft. For more marketing advise and magic books, supplies and videos, go to:
Magic Markeing Secrets

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