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Magician Secrets To Getting Leads


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Magician Secrets To Getting Leads

Author : Dr Dennis Regling

Submitted : 2013-12-03 12:01:18    Word Count : 443    Popularity:   Not Rated

Tags:   magic marketing, Dennis Regling, getting gigs, magician, marketing for magician, entertainer marketing, more money magic

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I recently received this email from a fellow magician:

Dear Dennis, Due to a market switch, I am needing to start from scratch in the family market. What is the easiest way to obtain leads? Do I try direct mail for this market or Lead Generation ads or both? My marketing dollars are limited and I need to make some money quickly. Any advise you have is helpful. Oh, another problem that I have is that one guy in my market is offering a show for, get this, $75.00 I know with proper perception, even that can be over come. BUT...How do I convey that in an ad? Thanks, Tom P.S. I should tell you that his ad clearly states "$75.00 for a limited time." No, I did not call up and get his prices....it's in the ad.

Perhaps you have a similar problem in your area. An amateurish entertainer comes in, lowballing prices to get gigs. They put little value on their time or skills, and in doing so, communicate to the public that skilled proferssional entertainers are not worth much.

Don't worry, though. You can EASILY bury that other guy! With the right positioning and better packages, he'll be following your lead shortly.It is usually the case that these guys are also poor marketers. They will place a Yellow page Ad or a flier at the grocery store, but will not spend the money on direct mail or have a quality package to send prospective clients.

You can beat them bad with well written msales letters, quality referrals and by appearing professional and competent at every turn.

My first start would not necessarily be ads. They'll help yes, but they shouldn't be the focus of your marketing dollar. I would do what I still do, spend a lot of time in your public library! The price is right and the leads are invaluable! Research all of the events coming up that you want to perform at. All the ones that get the most publicity. Research the contact person. Call them, mail them, make yourself known to them. Most importantly - BOOK THEM!

Once you get the gig, make sure every paper in the area knows you'll be there. If you do this right, in less than a year you'll be THE best known magician in the area. "Mr.$75.00 show guy" will have to keep charging that just to get a chance to perform anywhere.

There are many other avenues you can hit too. Preschools are great places to hit to get exposure and summer camps are an under reached market. Develop a good show and market continuously and you'll do just fine

Author's Resource Box

Dennis Regling has written many marketing books and articles for entertainers. Dennis has helped hundreds of magicians, clowns, balloon artists and other entertainers build their business and improve their craft. For more marketing advise and magic books, supplies and videos, go to:
The Magicians Secret: Magic Marketing

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