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Once Upon A Time In A Blog Post Far Far Away …

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Once Upon A Time In A Blog Post Far Far Away …

Author : Lori Osterberg

Submitted : 2013-11-26 21:30:26    Word Count : 626    Popularity:   Not Rated

Tags:   blogging, creating content, creating blog posts, stories, using stories in your marketing

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Remember when you were a little child and your mother told you a bedtime story? I bet there was one special one that you loved hearing, and asked for again and again.

Or how about the great story you read recently - the book you simply couldn't put down. You had to read page after page to find out what happened next.

What makes a great story? Why are some more special - more memorable - than others?

Every great story has three things:

1. A problem

2. A solution

3. A result

Think about it. Choose any of your favorite stories, and I bet you can apply these 3 part process.

Let's look at the children's classic Beauty and the Beast.

The problem was immortality as a beast.

The solution was finding a beautiful girl to love him and break the spell.

The result was trusting your heart and letting go of your own internal feelings enough to put someone else's needs ahead of your own.

The classic tale wove intrigue and mystery all the way through it introduce the problem to you, help you discover the solution, and find your own resolution, one that you can apply to your own life.

Through the story you learn more about yourself.

You learn how the message applies to you and how you can bring it into your own life to use in your own ways.

And that's what makes a great story.

When you can say "the moral of the story is…" and really be able to bring home the message and put it into use in your own life, you know the story had meaning.

While this is the solution to a great story, it's also the solution to a great blog post.

Stories give us insight into what is going on around us. They give us an idea of who you are and what you can do for us.

The biggest problem people have with adding content to the online world is coming up with things to say. "How do I talk about my product in another way?" or "What else can I say about myself or my services?"

That's missing the point.

Your blog shouldn't be filled with content about what you do or what you offer. Instead, they should be filled with stories that open up the wonder of those that are there and reading what you have to say.

I recently watched a TED talk from a master storyteller from Pixar. Some of the things he talked about when building a great story for something as big as a motion picture can also work well for something as small as a blog post that will connect with just a few people.

Two things you can use again and again are:

1. Unifying Theory of 2+2 Never give your audience the sum of 4 - make them add up 2 +2 and come up with their own conclusions. I love this concept. It's the ability to put different ideas into your readers minds and let them draw the conclusion. It gives you the ability to think of things in a 1,2 manner and allow your readers to draw the necessary conclusions.

2. Develop anticipation In everything you talk about and have to say, do you make me want to know more? Is there a reason to make me read further? Do I want to come back again and again to find out your ideas and your thoughts?

That's what makes great blog posts. That's what creates great content. That's what makes a great online business.

If your goal is to have a lifestyle business that is online, portable and ready to take anywhere, blogs are important to you. Not just content, great content. Memorable content. Stories.

Give them stories and they'll be back. Guaranteed.

Author's Resource Box

Lori Osterberg is founder of Vision Of Success, the proven step-by-step program designed to help women with Big Ideas pinpoint their exact target audience and develop a successful profit zone around it. Get started today with her F.R.E.E Whats Next? strategy guide providing advice on building your business, your passion and your lifestyle, visit http://visionofsuccess.com

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