Now that you have settled with Magneto development for your ecommerce website the next big question in your mind must be how to go about with Magneto SEO? Being a relatively new technology you will best serve the purpose by hiring professional Magneto developers as you would want your website to be the best in its class. You wont just aim to sell products and services to a customer but a hassle free online shopping experience. Outsource it to an offshore development firm and get it optimized in tune with the algorithms of major search engines such as Google, Bing and Yahoo.
Tricks for Magneto Website Optimization
Title & Description Title and description still hold a lot of marks when it comes to SEO. You can optimize your title following the path Magento > CMS > Manage Pages > (Page Name) > General Information > Page Title. You will be able to optimize the Title and Description for any level of page. If your website has thousands of products listed you can automate the description by setting a rule.
URL Optimization All of us know the importance URLs hold when it comes to SEO scores. You can use URL Rewrite Manager to change the dynamically generated URLs. You will be able to insert keywords in your URL to attract more traffic.
Google Sitemap - Magento has its own Google XML sitemap generation tool. You can access it through System > Configuration > Google Sitemap tab. Customize things like how often the sitemap.xml should be updated. In the robots.txt specify the files that need not be indexed and assign alternate landing pages.
Magneto Canonical Link Tool Content duplication is a major issue in ecommerce websites as the same products may be listed in different categories. This tool creates copies of the same page on several different URLs and tells the search engine not to count category pages as a part of the directory.
Keep Template Clean - Move the JavaScript and CSS from your template that to external JavaScript and CSS files as they dont do any good to your Magento SEO. Your users will cache these files on first load, and search engines don't have to download them every time making your website run fast.
Webmaster & Analytics Lastly you should utilize Google Webmaster Tools and Analytics tools to monitor a Magento site. Navigate to System > Configuration > Design > HTML Head you can add the webmaster verification details. In the same manner you can insert the Analytics tool which will help you track the minutes of your website.
These tips kept in mind will go a long way in keeping your website in the top league in the SERP (search engine results pages). It is however important for you to keep updating your ecommerce website especially the homepage regularly.
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